The Lad Bible: How a media success story has harnessed social media to fill the void left by lads’ mags
Damian McKeown is how to start a currency trading business truic a brand consultant who was part of the ad sales team that launched Loaded in 1994 and now works in digital advertising. “With men’s media, you find that over time your figures skew young, which puts off adult brands,” he says. While Solomou and […]